Why build an email list? Isn’t email marketing dead?
Far from it. While email open rates aren’t nearly what they were in their hay day (back when getting an email was like finding the golden ticket), building an email list is still a critical part of marketing your business and serving your clients. MailChimp is a great option for beginners since it includes a free option with lots of customization, and is very user-friendly.
Let’s look at a few powerful things MailChimp lets you do and why it’s so important for growing your business. Be sure to scroll to the end of this post for a video going over these specific features.
Build a Following and Provide Value with MailChimp
The best business builders in the world build networks and create a massive following. The big secret is that you don’t have to have thousands of fans or followers. Just think, if you had just 500 people paying you $100 per year, that’s $50,000 per year! Heck, even you had 250 people paying you $100 a year, that still $25,000 a year!
Those numbers are very achievable, given you have a product or service that people need or want. MailChimp is a great tool to help you build a following of people who actually WANT to be on your email list. You can add people to your email list using MailChimp’s opt-in forms or pop-ups. You can also import emails from an existing list.
Creating and cultivating an email list lets you provide value to your followers. If used the right way, this can go a long way in serving their needs. Sure, you want to promote your business, but you also want your emails to provide value. MailChimp is a great way to start doing that.
Using the Free Version of MailChimp
Please note: Some of the links below include my affiliate link, and I may earn a small commission if you do decide to purchase any of these great tools. It’s absolutely no extra charge to you. I only recommend something I feel strongly about, and have used or are currently using for my business.
The free version of MailChimp, called Forever Free, is a great option for beginners. Even if you just want to play around with most of the features, and you can actually do a lot of cool stuff with the free version.