marketing

Top 4 Tips for Marketing Your Business Online

I know, the idea of marketing your home business online can seem like a totally different universe. And the idea of exploring a different universe is scary. Trust me, it’s not. It can be fun, educational, and ultimately, very profitable. Sure, there are some things you’ll have to learn and practice. You’re going to make …

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Expand Your Network: Who Are You Already Doing Business With?

Who do you already do business with? Who do you call if your air conditioner craps out? Where do you take your car to get serviced? Did you use a realtor to buy or sell your house? Do you pay someone to mow your lawn or clean your teeth or cut your hair or watch …

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Prospecting vs. Attraction Marketing: Which is More Powerful?

There are essentially two types of ways to grow your business: prospecting and attraction marketing. Which one is more powerful? Let’s take a look. But before we do, the purpose of this isn’t to pick one of the other. I regularly do both for my business, but my skills lean more toward attraction marketing. They …

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Marketing Your Home Business Online: 4 Need-to-Know Tips

I know, the idea of taking your home business online can seem like a totally different universe. And the idea of exploring a different universe is scary. Trust me, it’s not. It can be fun, educational, and ultimately, very profitable. Sure, there are some things you’ll have to learn and practice. You’re going to make …

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Branding Lessons from the NFL Rookie Premiere

This weekend I attended the annual NFLPA Rookie Premiere Presented by Panini in Los Angeles. This was my seventh Rookie Premiere to attend, covering it for one of my clients. This year’s Rookie Premiere brought together more than 40 of the top NFL rookie quarterbacks, running backs and receivers for a weekend of photo shoots, autograph …

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