I know, the idea of marketing your home business online can seem like a totally different universe. And the idea of exploring a different universe is scary.
Trust me, it’s not.
It can be fun, educational, and ultimately, very profitable. Sure, there are some things you’ll have to learn and practice. You’re going to make some mistakes (we all do it). Then you’re going to learn from those mistakes and get better and better. Right?
As a business owner, you’re probably used to stretching yourself and getting out of your comfort zone (at least, I hope you are!). No matter what type of business you’re in, you absolutely can use the Internet as a powerful tool to grow and land your dream clients and customers.
Growing your home business online and turning leads into paying customers (which is awesome!) is just an extension of what you are already doing. If you’re not marketing your business online, you’re missing out on a steady stream of business. We’re talking about people finding you instead of you always having to go out searching for leads.
Below are my top four need-to-know tips for marketing your home business online. Yes, you can do’em! I believe in you because you’re an entrepreneur like me. If I can do it, you can, too.
Know Your Target Market
Yes, this sounds obvious, but so many home business owners somehow forget this Kindergarten-level marketing rule when using the Internet to grow their business. As I said, growing your business online is an extension of what you’re already doing. So, when you’re creating content (blog posts, website pages, videos, audio, etc.) always keep your target market in mind.
What questions are they asking? What problems do they have? Build content around that, answering those questions and solving those problems.
Get into Facebook groups that are in line with your target market and meet people. Pay attention to the questions they ask. Get on message boards where your target market interacts. Attend events. Develop relationships.
Go where they are!
Yes, this part can take some time. You can’t develop solid relationships overnight. You can’t build trust and credibility in just a couple days.
Create Content Your Market Wants (Give Value!)
This was one of my biggest mistakes when I started taking my business online. A lot of the content I created was too salesy. I was trying to go after the sell way too early.
Once you have a good grasp of what your target market wants (the questions they’re asking and the problems they’re having) you can start creating content around that. It’s all about giving value.
Give, give, give!