Why build an email list? Isn’t email marketing dead? Far from it. While email open rates aren’t nearly what they were in their hay day (back when getting an email was like finding the golden ticket), building an email list is still a critical part of marketing your business and serving your clients. MailChimp is …
There’s an economic power shift happening. More power is moving from employers to individuals in the freelance economy. This shift is creating more freelance and contract jobs in just about every industry out there. More and more people are going from a W-2 to a 1099 income. It’s being called the “You Economy” or “1099 …
7.6 Million People in New Freelance Economy by 2020 Read More »
I know, the idea of marketing your home business online can seem like a totally different universe. And the idea of exploring a different universe is scary. Trust me, it’s not. It can be fun, educational, and ultimately, very profitable. Sure, there are some things you’ll have to learn and practice. You’re going to make …
So you have a website for your home business. No what? You’re on the magic interwebs now so people are just going to automatically find you, right? Ummm, not so much. That’d be great, but that’s just not how it works. By far the biggest issue I hear home business owners have with their website …
Your Website is an Extension of Your Home Business Read More »
There are essentially two types of ways to grow your business: prospecting and attraction marketing. Which one is more powerful? Let’s take a look. But before we do, the purpose of this isn’t to pick one of the other. I regularly do both for my business, but my skills lean more toward attraction marketing. They …
Prospecting vs. Attraction Marketing: Which is More Powerful? Read More »
I know, the idea of taking your home business online can seem like a totally different universe. And the idea of exploring a different universe is scary. Trust me, it’s not. It can be fun, educational, and ultimately, very profitable. Sure, there are some things you’ll have to learn and practice. You’re going to make …
Marketing Your Home Business Online: 4 Need-to-Know Tips Read More »
