Branding Lessons from the NFL Rookie Premiere

This weekend I attended the annual NFLPA Rookie Premiere Presented by Panini in Los Angeles. This was my seventh Rookie Premiere to attend, covering it for one of my clients. This year’s Rookie Premiere brought together more than 40 of the top NFL rookie quarterbacks, running backs and receivers for a weekend of photo shoots, autograph …

Branding Lessons from the NFL Rookie Premiere Read More »