Online Branding

Fortnite and Star Wars Show the Power of Co-Branding

Co-branding is when similar brands partner to create a synergistic product, or advertising and marketing campaign. It’s a fun, creative way to strengthen each brand while creating cross-loyalty to reach a wider audience. A terrific current example that launched last week is the Fortnite Star Wars co-branding campaign just one week before the international release …

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6 Tips for Writing Eye-Catching Email Subject Lines

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Wouldn’t it be cool to know that people on your email subscriber list actually look forward to and want to read your emails? It’s definitely possible. Writing eye-catching email subject lines that make people actually WANT to open your email is not only doable, it’s pretty simple if you stick to these six key tips. …

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6 Home Business Lessons from #AskGaryVee by Gary Vaynerchuk

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If you’re a home business owner, and you’re not following Gary Vaynerchuk, you need to start following him. Like right now. He’s one of the best online business and brand builders in the world. His fourth book, #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness, released in spring 2016 and has a ton …

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Why You’re Not Attracting Customers on Social Media

OK, so here’s the deal: yes, social media can be an awesome tool for attracting people to your business. It can also be a great tool to repel people. Attraction marketing is a powerful way to grow your business by finding your dream customers, but if done the wrong way, it can quickly turn into …

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