If you’re a home business owner, and you’re not following Gary Vaynerchuk, you need to start following him. Like right now.
He’s one of the best online business and brand builders in the world. His fourth book, #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness, released in spring 2016 and has a ton of value for home business owners.
It’s based on his popular online video show, #AskGaryVee, where he takes and answers questions from his followers. So, the book is essentially a 300-plus-page collection of questions and answers from the show organized into topic chapters.
In other words, it’s Gary Vaynerchuk solving some of the most common and most pressing business and social media questions today. Or, at least, his take on these issues.
Below are a few great lessons home business owners can learn from Gary’s advice in #AskGaryVee.
Please note: Some of the links in this post contain my affiliate link, and I may earn a small commission if you do decide to purchase any of these great tools and products. It’s absolutely no extra charge to you. These are the specific tools I have used and had success with, and I would only recommend something I feel strongly about.
“Don’t be a student. Be a practitioner.”
Follow Gary’s current content the he’s putting out recently and you’ll no doubt recognize this concept. He’s focusing on it a lot.
That’s because he’s all about DOING and taking action on what you learn. I know a lot (and have coached a lot) of home business owners who spend a ton of time reading, watching and listening to training and personal development content.
Don’t get me wrong. That’s not a bad thing. In fact, it’s something every home business owner should do on a regular basis. But that’s not what really matters in the end.
You have to put what you’re learning into practice. But more important, you have to be willing to suck at first. You have to trust in the process and learn as you go. As Dave Espino says, “Fail forward fast.”
“Put out quality content every day and engage around it.”
If you want to attract people to your business, through content marketing or attraction marketing, you have to create content consistently. Gary’s says “every day” here, and while that might be idea, he also says to do as much as you can do.
The main point is to be consistent.
If people are following your content, they will expect some consistency in how you put out that content–blog posts, videos, audio, etc. Then you have to ENGAGE:
Talk to people. Answer their questions. Figure out how you can help them. Pay attention to them and treat them as if they are your only customer.
You may not be able to always respond to everyone, but never put out content that you don’t intend to serve and engage people around.
“Don’t ever let your circumstances determine your outcome. You are bigger and better than that… Use what you got, find out what you don’t, and make your dreams come true.”
Gary Vaynerchuk was born in communist Belarus. Not exactly the best business opportunity environment. Heck, probably the worst. So, he knows something about starting out in unfavorable circumstances.
So many home business owners lose the head game. They defeat themselves before they ever really get started, talking themselves out of something because they “aren’t yet good enough” or “don’t know enough yet.”
I call B.S. on that. Everyone starts in different places, equipped with different talents and experiences.
Focus on your strengths. Get going with what you have and figure the rest out along the way. If you give up on your dreams, it’s no one’s fault but yours.
Don’t let that be your story.
“Stop focusing on dumb shit. Don’t be afraid to break things. Don’t be romantic. Don’t take the time to breathe. Don’t aim for perfect. And whatever you do, keep moving. Reread this a few times…”
OK, this might be my favorite lesson here from #AskGaryVee. YOU HAVE to get going! It’s probably going to be messy. It’s going to be hard. It’s supposed to be, so embrace that.
“Don’t aim to be perfect” – To me, that’s the key lesson in this quote. It’s not about perfection or worrying about not being as good as the next person. Be you. Be authentic, and lean as you go.
Will Smith said, “Skill is only developed by hours and hours and hours of beating on your craft.” Truth.
“Once people love you, it’s easy to sell them stuff.”
The lesson here? ATTRACT the right people by SERVING them with VALUABLE to create a FOLLOWING.
I’d take this even a step further and say “Once people love and trust you…”
If you’re a home business owner, building trust and respect by attracting your dream customers and clients results in a big income. They trust you. They respect you. And they look to you as an authority. They get to the point to where they WANT to buy from you.
It’s then when, as Gary says, it becomes easy to sell them stuff.
“Speed and hustle are massively important. So is patience.”
Hustle is probably Gary Vaynerchuk’s favorite word. You’ll see it a lot in #AskGaryVee and his other books.
He’s all about hustle, hard work and eliminating excuses. Don’t take my word for it. You can follow him in real time every day on Snapchat. See for yourself.
But even with his hustle mentality, Gary still acknowledges the absolutely critical role of patience. Most home business owners massively underrate patience. In fact, I think it’s the No. 1 reason for failure, especially in network marketing and direct selling.
You have to give yourself time to learn and grow as a business owner. Give yourself permission to fail. Then learn from it.
That’s going to take some time. If you’re patient enough to allow it to happen, you’ll win.