One of the most effective and targeted forms of digital marketing for restaurants is proximity marketing.
It empowers restaurants to advertise and market to people in specific locations and create digital messages that speak to and attract specific audiences. This allows for a highly targeted online digital marketing strategy. They can market to people on their smartphone who are in the area of the restaurant.
Here are some unique ideas for how to do digital marketing for restaurants using proximity marketing.
1. Proximity Marketing for a Restaurant’s Special Promotions
Restaurants almost always have special or limited-time menu items. Proximity marketing allows restaurants to promote these items for a limited time.
Maybe it’s a Friday-night fish fry or a Sunday brunch with $1 mimosas.
A BBQ restaurant/brewery in my town has a chicken-fried brisket with burnt-end cream gravy and mashed potatoes only on Tuesday nights. (Yes, for real.)
A winery could market a “Teacher Tuesday” with half-price bottles after 3:00 p.m. to local teachers. Proximity marketing even allows you to digitally market to a campus with elementary, middle and high schools within a geographic area.[Read more…]