“Everyone needs my product!” “Who COULDN’T use this service?” “Anyone can benefit from this opportunity!” All these sound great, and you’ve probably said them before about your product, service or opportunity. (Don’t lie! Lying’s the devil.) I’ve done it, too. But the truth is, you have to know your target market. If you’re targeting everyone, …
Secret Google Tools to Attract Your Target Market Online Read More »
Who do you already do business with? Who do you call if your air conditioner craps out? Where do you take your car to get serviced? Did you use a realtor to buy or sell your house? Do you pay someone to mow your lawn or clean your teeth or cut your hair or watch …
Expand Your Network: Who Are You Already Doing Business With? Read More »
So you have a website for your home business. No what? You’re on the magic interwebs now so people are just going to automatically find you, right? Ummm, not so much. That’d be great, but that’s just not how it works. By far the biggest issue I hear home business owners have with their website …
Your Website is an Extension of Your Home Business Read More »
There are essentially two types of ways to grow your business: prospecting and attraction marketing. Which one is more powerful? Let’s take a look. But before we do, the purpose of this isn’t to pick one of the other. I regularly do both for my business, but my skills lean more toward attraction marketing. They …
Prospecting vs. Attraction Marketing: Which is More Powerful? Read More »
Everyone has a story, but do you know how to tell your story? Telling your story is fantastic for connecting with people and building your personal brand. Even if you think people won’t relate to it, they will. Stories sell. If you have a home business that you are promoting or a product or service …
Do you get nervous or apprehensive about asking for home business referrals? Does that keep you from asking for them? Here are a few tips that work really well for me and my team, and it will crush that fear you might have. It’s always a good time to ask for referrals after someone has …
