Many people like to point out that the vast majority of people (often more than 90 percent) involved in network marketing end up quitting. But is that actually a bad thing?
Can you still be successful if most people quit? ABSOLUTELY!
The reason is that network marketing is nothing more than a sorting game.
Learn how to sort people, and you can’t help but be successful. This happens at a few different levels, and it’s a lot like sorting through a pile of coins.
Some people will be pennies. Others will be nickles. Some will be dimes. A few will be quarters.
You’re looking for the quarters.
Top network marketing leaders know that they don’t NEED a high retention rate in order to be successful. They just need a few people who stick around and treat their business seriously. They understand the numbers and are willing to play the sorting game.
Think of this as continuing to pour people through a funnel or filter. The RIGHT ones will eventually come out, and those are the ones you’re looking for.
Sorting During Network Marketing Recruiting
The first level of sorting is when you are recruiting for your network marketing business. This could be for potential business partners or customers.
This usually happens when you are inviting people to take a look at your business or to try your product. This level will be your highest rate of success, because more people will agree to just take a look or try a product sample than people who will buy or join.
And that’s OK. That’s the sorting game!
At this point, all you’re doing is sorting through the people who are open to just taking a look or trying something. Here’s my favorite question to use in this sorting stage:
“Are you open to looking at ways to earn some addition income if it didn’t interfere with what you are currently doing?”
Sorting to Find People Who Join Your Network Marketing Business
So now that you sorted through people who took a look at your business, it’s time to sort through these people to find the ones who will actually join. This applies to customers as well. Of the people who tried your product, you are looking for the ones who will become our customers.