Most all network marketing companies today provide a replicated website for you to sell products or services, and to enroll other people into the business.
This can be a great tool that takes a ton of the responsibility off of you. You don’t have to worry about collecting or processing payments, delivering products or keeping a big inventory. Many websites also come complete with great info and videos that do a lot of the business opportunity presenting for you.
Not quite sure what I mean by “replicated website?” This is the website the company provides its reps to sell products or enroll people in a service. Every rep’s account is tied to their account so that they get the credit or commission.
While these websites can be great for your business, there are a few major problems with the way most network marketers use their replicated website, especially the way they use them online. You might find you’re guilty of a few of these (I certainly used to be).
Replicated Websites are NOT a Billboards or Commercials
Raise your hand if you’ve ever pasted (a nice way to say “spammed”) your network marketing replicated website link on social media. C’mon… raise your hand high… don’t lie! Lying’s the devil.
It happens all the time. People slap their link on Facebook with something like “Hey, ladies! Who wants 9% Off your order of Smelly McSmell Candles? Order below!” Or “Looking for three money-motivated people who want to make $300 this week. Click below for more info.”
People treat their network marketing website as if it’s a shiny, irresistible billboard or slick commercial that’s going to do all the work for them. While a replicated website can be a great way to introduce people to the business opportunity, it is not the gateway. It’s not meant to be a lead tool. It’s not a business card you pass out to anyone.
Simply firing out your links out to the masses is a sure-fire why to get no results. Another reason this doesn’t work: everyone else does it.
Plus, people typically don’t go to social media to buy stuff. They go to connect with people.
Wait Until People are Ready to Buy or Join
Treat your website link as if it’s the most precious thing in your business. Not just anyone can see it. It’s too cool. Too valuable.
Once someone if ready to buy or join, then give them the link, or even better–place their order or enroll with them. The key here is to use your replicated website as the end result. It’s not meant to generate interest.
Your link is not the lure on your fishing pole. It’s the bucket you put the fish in once they bite your lure.
Create interest FIRST. Focus on the results. If you made enough bonus money to take your family on a vacation, use that. Post pics while on vacation. Focus on the lifestyle. People want that and are drawn to that.
If you have weight loss products, as another example, focus on the results people are getting. You don’t even need to mention the name of the product or company.
People don’t want a weight loss shake. They want to look and feel better. They want to drop four pants/dress sizes. They don’t want more B vitamins in their diet. They want more energy. See the difference?