One of the most powerful aspects of email marketing is using an email automation series. You can create an email automation for free with MailerLite.
If you’re not quit familiar with them, email automation (also known as an autoresponder) is simply a series of pre-written, scheduled emails that are automatically sent. In most cases, this happens when someone joins your subscriber list. With MailerLite, they are known as Automation Workflows.
There are a lot of benefits to using email automation. It saves a ton of time. It allows you to plan out your emails, eventually leading people to what you want them to do. It creates an on-going conversation with your email list subscribers to build trust and authority.
Good. So, here’s how to use MailerLite’s free email automation tool to build your own customized automation. Be sure to scroll down to the bottom of the post for an on-screen, step-by-step, awesome video tutorial.
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Step 1: Write Out Your Email Automation Series
“Prewritten” means written pre… OK, it means your emails are already written.
This is the power behind email automation, and it’s SUPER-important. Spend some time planning out your series of emails. Ask yourself a few questions.