If you’re a home business owner, and you’re not following Gary Vaynerchuk, you need to start following him. Like right now.
He’s one of the best online business and brand builders in the world. His fourth book, #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness, released in spring 2016 and has a ton of value for home business owners.
It’s based on his popular online video show, #AskGaryVee, where he takes and answers questions from his followers. So, the book is essentially a 300-plus-page collection of questions and answers from the show organized into topic chapters.
In other words, it’s Gary Vaynerchuk solving some of the most common and most pressing business and social media questions today. Or, at least, his take on these issues.
Below are a few great lessons home business owners can learn from Gary’s advice in #AskGaryVee.
Please note: Some of the links in this post contain my affiliate link, and I may earn a small commission if you do decide to purchase any of these great tools and products. It’s absolutely no extra charge to you. These are the specific tools I have used and had success with, and I would only recommend something I feel strongly about.
“Don’t be a student. Be a practitioner.”
Follow Gary’s current content the he’s putting out recently and you’ll no doubt recognize this concept. He’s focusing on it a lot.
That’s because he’s all about DOING and taking action on what you learn. I know a lot (and have coached a lot) of home business owners who spend a ton of time reading, watching and listening to training and personal development content.
Don’t get me wrong. That’s not a bad thing. In fact, it’s something every home business owner should do on a regular basis. But that’s not what really matters in the end.
You have to put what you’re learning into practice. But more important, you have to be willing to suck at first. You have to trust in the process and learn as you go. As Dave Espino says, “Fail forward fast.”
“Put out quality content every day and engage around it.”
If you want to attract people to your business, through content marketing or attraction marketing, you have to create content consistently. Gary’s says “every day” here, and while that might be idea, he also says to do as much as you can do.
The main point is to be consistent.
If people are following your content, they will expect some consistency in how you put out that content–blog posts, videos, audio, etc. Then you have to ENGAGE: