It seems like there is a new blog popping up every second. Nearly 5 million blog posts are created every day. (5 million!!!)
Cutting through that noise isn’t easy, especially if you are just starting your blog. The good news: Even if you are a beginner, can you still make money blogging.
While blogging for free can be rewarding and a lot of fun, it’s also fun to make some money. There are a lot of ways to monetize your blog, but here are five proven methods every beginner should consider.
1. Know Your Audience
Yeah, so before you roll your eyes and scroll down to see what #2 is, know this: Understanding your audience is EVERYTHING.
EVE. RY. THING. (Did I do that dramatic text emphasis thing right?)
The #1 rule in writing is to know your audience, and that certainly applies to blogging. Maybe even more!
You have to have a super-human understanding of what your audience needs and wants. The secret weapon: get specific. The more specific the better.
Why? Because people have specific questions, specific problems and specific needs.
Picture your audience. Who are they (specifically)?
- How old are they?
- Men? Women? Parents? Married or single?
- What are their hobbies?
- How much money do they have?
- Where do they live?
- What are their personalities like?
- What problems do they have?
And that’s probably not specific enough. A lot of people are afraid to get too specific because they fear they will neglect a bigger audience.
If you want to make money with your blog, don’t focus on neglecting a wider audience. Focus on attracting a targeted, specific audience.
This will help you determine the keywords to write your content around. People search for specific answers to their questions and specific solutions to their problems. In other words, they type specific words or phrases in search engines.
Use the language and the words they are using. Meet them where they are.
Here are two quick examples of broad vs. specific/target blog topics:
BROAD: How to Get Bigger Arms
SPECIFIC: 5 Home Arm Exercises for Women Without Weights
BROAD: Why Sugar is Bad for You
SPECIFIC: 4 Easy Ways to Defeat Nighttime Sugar Cravings