OK, so here’s the deal: yes, social media can be an awesome tool for attracting people to your business.
It can also be a great tool to repel people.
Attraction marketing is a powerful way to grow your business by finding your dream customers, but if done the wrong way, it can quickly turn into REPELLENT marketing.
We’ve all seen it littering all kinds of social media platforms. People posting about their 10% off sales, or telling everyone they’re about to place an order, or letting everyone know about their new product line and how everyone needs it and you’d be crazy not to want this new magical pill with ingredients harvested by indigenous people deep in the Amazon.
Just crazy stuff.
YO, NO ONE CARES!!!
Oh, be sure to scroll down for a quick training excerpt video from my online course!
Understand Intent on Social Media
One of the biggest advantages you can have when using social media to grow your business is to understand the intent of people who come to certain platforms. What a lot of people do is post the same salsey thing across all social media platforms without trying to understand why people are there in the first place.
For example, people aren’t on Facebook to buy stuff. They go on Facebook to connect with their friends and family, and to keep up with current events. It’s SOCIAL.People go to YouTube to learn and to be entertained. They’re not on there for promotional videos.
If you have products, don’t post about your specific products. Instead post about what the products do. Talk about and show the results. In fact, you might not even mention the name of the products at all.
The purpose is not to sell, but to create curiosity.
That’s what will attract people.