One of the biggest mistakes in growing my online businesses was not capturing emails earlier. I missed out on THOUSANDS of emails. (Still hurts!)
Capturing emails to grow a following is a MASSIVE part of your online business success. I’m currently moving my email marketing service away from MailChimp to MailerLite. Here’s why.
I started looking into MailerLite about two weeks ago, checking out their automation service, subscriber forms and campaign editor. I was able to convert my two main email lists over in one day.
Be sure to scroll down to the end for an on-screen tutorial showing how these features work.
Please note that some links below may include my affiliate link. If you decide to purchase any of these products or services through any of these links, it will be of no extra cost to you, but I may receive a compensation.
MailerLite Has Free Automation Email (Series)
The main thing that drew me to MailerLite was its free email automation service. In fact, all of MailerLite’s services are free up to 1,000 subscribers (more on this later).
Setting up a series of pre-written emails that automatically send in a predetermined sequence is the core of email marketing. It allows you to build trust with your following and lead them to what you eventually want them to do (purchase your product, hire you, enroll in your course, etc.).
MailerLite’s new feature is called Automation Workflows. You can set your emails to send in order when someone joins one of your subscriber lists. You can also set more detailed options such as what to do with a subscriber who doesn’t open or who does or doesn’t click on a link.
Basically, you can create a flow or a tree that funnels subscribers based on what action they take. Of course, you don’t have to do this. Your automation can be as simple or as complicated as you want it to be or it needs to be.
Yes, MailChimp has a ton of automation features. But MailerLite’s automation is FREE, which is awesome for beginners and anyone with smaller subscriber lists.
Simple Drag-and-Drop Editor
Much like MailChimp, MailerLite has a drag-and-drop editor for creating individual email campaigns and subscriber forms.
There are several options including photo boxes, text boxes, video, titles, galleries, etc. MailerLite is still new, so the editor can use some improvements. Some of the photo areas are far away from the text, and there is some wasted space. But there are still a lot of customizations such as several fonts to choose from and custom colors.
With a straight-up comparison, MailChimp (image below) and MailerLite have a very similar drag-and-drop editor.
Everything’s Free Up to 1,000 Subscribers
MailerLite is new, so maybe they are offering everything or free for up to 1,000 subscribers to maximize the number of users.
Even at more than 1,000 subscribers, the first paid level is just $10 per month. That level is for 1,001 to 2,500 subscribers. For comparison, 2,501 to 5,000 subscribers is $20 per month, which is a great deal. You can also pay annually and save 30 percent.
The ability to create automated email series, customized landing pages and access to several different templates for FREE is pretty damn sweet.
Great MailerLite Landing Page Templates and Forms
Speaking of landing pages, it’s pretty rate to find them for free that actually look good.
Check out a landing page here I created using MailerLite to promote my free training on how to attract and land your dream customers (you should take that training, by the way… mmmmkay?!).
Landing Pages (a.k.a. Lead Capture Pages) are part of MailerLite’s Webforms section. As I write this post, there are eight different landing page templates on MailerLite. This is a HUUUUUGE benefit over MailChimp. And this is my favorite part of what I’ve discovered using MailerLite.
All landing page templates are customizable. You can add opt-in fields, photos, videos, titles, text, images with captions, social media links and several other choices. These work great on desktop, tablet or mobile devices because they adjust to the screen.
These landing pages have their own URL’s using the “Subscribepage.com” URL. You then can add whatever extension you want to customize the link to the landing page.
You can also create your own sub-domain to point to the landing page, such as www.mycoolpage.yourwebsite.com.
There are also subscriber forms such as embedded forms and pop-ups. The embedded forms have a lot of customization, and can easily be added to any page or blog post on your website by simply copy and pasting the code.
Pop-ups look clean and professional, but don’t have much customization, especially if you want to add images.
I could go on and on about the landing pages. They have a ton of uses for marking your website or business on line. The fact that they’re part of the free plan is what really sold me on switching from MailChimp to MailerLite.
MailerLite iPhone App
Like MailChimp, MailerLite also has a free app so you can check in on your automated emails, open and click rates, and see your subscriber lists. What you can’t see on the app are your webforms.
Still, just being able to check up on your campaigns and the stats on your email series is pretty cool.
In addition to all these features, MailerLite also has a referral program and an affiliate program. Currently, anyone you refer gets a $20 credit, and if they use that credit for one of the paid plans, you get a matching $20 to apply to a plan as well.
If you decide to sign up for the affiliate program, you earn 30% of every sale.
So, I hope that gave you some helpful info to help you decide what email marketing service to use. Leave a comment below if you’ve tried MailerLite and share your experiences with it. Or if you have a service you prefer, lemme know what ya got!
Call Me: 469.207.1595
Email Me: DreamAgain@verizon.net
4 thoughts on “Why I Switched from MailChimp to MailerLite Email Marketing”
I missed out on a lot of emails as well in the beginning of my blogging journey! Unfortunately, I think email is still an underestimated marketing tool. Interesting that you switched from MailChimp too — that’s what I use now, but might try something else eventually!
I liked MailChimp, but MailerLite offers more features and it’s free. Their automation workflow is also simpler.
I recently made the same transition for all the same reasons. All I needed was a good tutorial on how to set up my first automation and landing pages. Your video was really helpful in explaining this. Thank you!
Thanks, Jennifer. Glad it helped! Here’s my post and video on automation: http://www.coachdavidlee.com/how-to-use-mailerlite-free-email-automation-tool/