1. Provide Value: Education or Entertainment
There are essentially two types of blog posts–education of entertainment. The same basic purpose drives both.
That purpose is to provide VALUE.
So many people put out blog posts that don’t focus on the value for the reader. If you want attract a following on your blog, focus on educating or entertaining your readers. Let them know what they will get out of the post.
Be clear about the results, benefits and value they will get. For example, in an educational post, focus on solving problems or answering questions. First, of course, you need too understand what your audience wants and needs. You need to know what questions they have.
No matter what you focus on with your blog, the PURPOSE should always be to provide value.
2. Get Specific
The more specific you can be, the better.
It can be easy to try to cover too much and get too broad with your blog posts. I know, because this is one of the hardest things for me.
If you have an expertise, business or passion about your topic (and if you have a blog, I’m guessing you have at least one of those), you can often start writing and before you know it, you’ve written a book.
The more general you get, the less likely you’re going to attract a specific audience. So, drill down and get specific with your content. Focus on specific issues, because people have specific problems and specific questions.
For example, if you have a fitness blog, don’t just right about how to strengthen your arms. Write some specific tips and exorcises on how to get rid of back arm flab or how to get the horseshoe shape in your triceps.
See the difference? The specific topics address specific issues and needs, which are what people are looking for online.
3. Focus the Headline on Results
Blog headline writing is an entire study of its own. I’ve written magazine headlines and cover blurbs for national newsstand magazines for more than 15 years, and pretty much the same concept carries over to blog headlines.
With a magazine cover, the whole point is to get people to pick up the magazine. If you accomplished that, you win. With a blog post headline, the whole point is to get someone to CLICK.
So, how do you write a highly clickable headline? Best advice: make it irresistible.