So you have a website for your home business. No what?
You’re on the magic interwebs now so people are just going to automatically find you, right?
Ummm, not so much. That’d be great, but that’s just not how it works.
By far the biggest issue I hear home business owners have with their website is that they just don’t know what to do with it. It’s there, but it’s just not doing anything. It’s stagnant, no one is finding it, and the few people who do find it aren’t engaging.
If this sounds like you, or if you are thinking of creating a website or blog for your business, here are some basic but critical tips for marketing your home business website to attract more leads and turn them into paying customers.
Your Website is an Extension of Your Home Business
No mater what kind of home business you have (network marketing, freelance designer/writer, personal trainer, home daycare, etc.), always remember that your website is just an extension of what you are already doing in your business. So, you don’t have to treat it like some alien technology from a different galaxy.
For example, let’s say you’re a personal trainer and you’ve been helping a new mom burn off the baby fat and strengthen her core. Write a blog post (or a series of blog posts) on different moves or workouts that are great for getting back your pre-baby body. Or write about why it’s important to keep your abs and core strong after having a baby.
Even better, shoot a short video with your phone demonstrating some of the moves. Upload that video to YouTube and then embed that video in your blog post.
The content on your website is just another way to do what you’re already doing, but reaching a lot more people. That should give you a ton of confidence in figuring out what content to create to draw people to your site.
What Problems are You Solving in Your Home Business?
If you have a home or freelance/contract business, then you have an expertise or passion to share with the world. You probably have a product or service, so, ask yourself “What problems am I solving?”
Get specific with this. Going back to our personal trainer example, you are helping people lose weight and live a healthy lifestyle. While that may be true, it might not be specific enough to really connect with your target market. To get more specific, the problem you might be solving for your client is to help them burn fat fast so they look good on their summer beach vacation.
To you, that might not be the most important goal, but sometimes you have to meet your market where they are and solve those problems first. So, think about what problems you are currently solving in your business, and create more content around that. Because, I guarantee you, there are plenty of others out there with the same problem.
Be the expert who solves that problem, both offline and online.